Tourism Australia is getting some flack about its latest campaign ad, which features a bikini-clad sheila asking, “Where the bloody hell are you?”
The spot has been censored on British TV, though it’s the bloody and not the hell that’s been bleeped. I shan’t go into the disputed etymology of the word here, but you can look it up yourself.
The frustrating part for Aussies is, this was not their first tourism slogan to cause international controversy. Some previous offerings were:
"You’re gonna love it down under" (a masterpiece of nuance, this one had the same bikini-clad sheila wink and lick her lips provocatively before tucking into a raw conch)
"Australia: Now surrounded with electrified shark-proof netting"
"Don’t be a cheeky bugger, come have a pint and some tucker"
"Australia: Now with 18% less 'roo rage'"
"Fucking hell, get your arse down here!" (you can’t say “arse” on TV in some locales)
"Australia: Where the “Bushie” is your best mate, not a polly with kangaroos loose in the top paddock" (clearly geared toward, but somewhat lost on, an American audience)
"Don’t be afraid, Mad Mel’s off in Central America making a movie" (a reference to the scary, bearded Mel Gibson, who sadly no longer speaks with an Aussie accent because of his “American English” training)
"Australia: We think Steve Irwin’s mad, too"
"Come see us, but leave your bloody toads at home"
And this obscure entry:
"Naomi and Nicole are ready for that threesome, Mr. Bogs" (???)
Personally, I think the whole controversy is bloody ridiculous. The bloody Brits and everyone else ought to take the bloody stick out of their bloody uptight arses and just enjoy life.
Oh, and of course, get their bloody arses to Florida for a holiday. We need their money for hurricane repairs.
"Where the heck are y’all?"