Monday, March 13, 2006

Bloody Hell Of A Controversy From Oz

Tourism Australia is getting some flack about its latest campaign ad, which features a bikini-clad sheila asking, “Where the bloody hell are you?”

The spot has been censored on British TV, though it’s the bloody and not the hell that’s been bleeped. I shan’t go into the disputed etymology of the word here, but you can look it up yourself.

The frustrating part for Aussies is, this was not their first tourism slogan to cause international controversy. Some previous offerings were:

"You’re gonna love it down under" (a masterpiece of nuance, this one had the same bikini-clad sheila wink and lick her lips provocatively before tucking into a raw conch)

"Australia: Now surrounded with electrified shark-proof netting"

"Don’t be a cheeky bugger, come have a pint and some tucker"

"Australia: Now with 18% less 'roo rage'"

"Fucking hell, get your arse down here!" (you can’t say “arse” on TV in some locales)

"Australia: Where the “Bushie” is your best mate, not a polly with kangaroos loose in the top paddock" (clearly geared toward, but somewhat lost on, an American audience)

"Don’t be afraid, Mad Mel’s off in Central America making a movie" (a reference to the scary, bearded Mel Gibson, who sadly no longer speaks with an Aussie accent because of his “American English” training)

"Australia: We think Steve Irwin’s mad, too"

"Come see us, but leave your bloody toads at home"

And this obscure entry:

"Naomi and Nicole are ready for that threesome, Mr. Bogs" (???)

Personally, I think the whole controversy is bloody ridiculous. The bloody Brits and everyone else ought to take the bloody stick out of their bloody uptight arses and just enjoy life.

Oh, and of course, get their bloody arses to Florida for a holiday. We need their money for hurricane repairs.

"Where the heck are y’all?"

24 comments:

Anonymous said...

/bark bark bark

bloody howl!!!!!!!!
K9 on the run just a quick stop; thnx for the fun

/grrrrrrrrrrrrr

Mr Q said...

I like the bloody word. We can use it around here and people just roll their eyes. For some reason it sounds "cooler" and less offensive than the F word.

Jack K. said...

Pete, this comment has nothing to do with your posting today. There is a young Canadian woman who might need a few friends right now. Please at least read Moon Watcher. Then proceed as your heart directs. Thanks.

Pete Bogs said...

thanks, K9, er, anon... I can't wait until the Aussies wake up and read this...

Pete Bogs said...

mr q - we lost our bloody connection to the word in the Colonies once we declared our independence... other former British colonies still use it, e.g. Oz, but it didn't become part of our lexicon... hence, it's not quite so offensive here...

Bird said...

Oh for sweet fucking Christ's sake!

What bloody bullshit is this?

Sorry Bogs - I have a filthy mouth.I suspect it's because I am an ever-so-proper stick-up-her-tight-ass English teacher when I was suppose to be an 1800's seaman - probably on a whaling boat. Ah well, next life.

But what a timely post - I have just begun to research travel to Australia- trying to decide between England and Australia. I may bloody well come visit some Jacks and Shelias, er, um, down under.

Pete Bogs said...

go to Oz, so I can envy you... I want to go to the UK, but not as badly...

ardlair said...

Don't go to England is it not pleasant.
Come to Scotland instead.
Where all is bloody marvellous.
And I will soon be in Florida again.
Provided the Tampa Lightning make the play-offs again.
On their way to another STanley Cup success.

Pete Bogs said...

yes, the lasses are prettier and the beer better in Scotland, I understand...

ard - see you here in Tampa!

ardlair said...

How shall I recognise you?

Hellpig said...

Goto Amsterdam where the sex is great and the BUD is even greater.

fatty ~ said...

eh - we're lenient with our definition of 'swearing' etc.

Bloody hell is like a national slogan, but the brits say it too.

hehe, have you ever listened to american radio edits of songs by eminem and the like. they cut out arse, butt, slut, shit, etc and every references to 'going down' at all.

i mean, bloody sounds like a toned down form to something else - like heck or darn,

Pete Bogs said...

ard - if you come we'll arrange to meet up...

pig - no comment...

fatty - I thought it was kind of silly, so I decided to have some fun with the silliness of it... Oz seemed to inherit the phrase from the UK, whereas the US, another former colony, somehow did not...

some stations here play Eminem and they do cut the songs... that's partly why I bought the new NIN CD - they cut every one of their songs for language...

what the bloody hell?

ffff said...

So you wanted us Aussies to respond to your blog on 'bloody'.
Having met quite a few Yanks I understood they are quite nonplussed about the word ( which puts all swearing into the right context).
I didn't like the ad because I am sick of the bikini clad dumb sheila's representing such an ancient,vast and disparate continent. I was just hoping people from overseas didn't interpret the ad as being Australians not knowing where they, the tourists, live.

It is astounding that the British found it offensive since, as you say, they exported the term along with their flotsom and jetsam of their penal code.

Bird:By the way it is 'Blokes and Sheilas'. I guess you thought maybe 'Jack' was used as a shortened form of jackaroo,(jillaroo).

"Roos loose in the top paddock" means you are as 'mad as a meat-ant', crazy as a loon, 'a few bob short of a pound', or just bloody stupid.

Thanks for writing about all this.
Love the way you presented it.

Cheers.

Pete Bogs said...

thanks, Ali... and thanks to my trusty Aussie slang dictionary, linked to in the "Bushie" slogan...

d'artagnan said...

We aussies are a bit surprised with the U.K. reaction,it is a throw-away term that peppers our speach throughout all ages and social strata(I NEVER use strong language meself,sniff)and is just another adjective.Apparently it stopped being offensive in C1956, when HRH Prince Phillip was reported using it.I think there may be a bit of resentment that the tourist spent $180 M to produce the ads.One would think that someone would have twigged to the possibility of the term being offensive to the poms ,or unintelligible to our potential visitors.At least it brought us some attention on the world (tourist) stage.

Blue said...

Or otherwise - few snags short of a BBQ :-)

Bogs I object - some Aussie chicks are pretty fine too.

Bird - I gotta potty mouth too, come visit when ur down under.

My favourite response to this was on one of our political blogs:

http://dailyflute.com/?p=990

ChasingMoksha said...

The British gave James Joyce the same hell over the whole "Bloody" thing. Poor Chap.

I did my time in Orlando back in 88. That is about it for me and Florida.

Daydreamer of Oz said...

I don't know many Americans who know what bloody means but then they don't know what wanker means either ;)

British get a sense of humour? Why start now? lol...

Pete Bogs said...

blue - what makes you think I believe otherwise... there's Naomi, Nicky, and all present company, too (I count five of you)

moksha - they gave Eliza Doolittle some flack about using that word as well...

daydreamer - I know what it means, and I ain't one!!!

Pete Bogs said...

BB - hilarious, though I'm disappointed THIS isn't your favorite take... LOL

no one here confuses Austria and Australia anymore - we kicked those wankers out...

you know, every time Australia is depicted here it's not, as Alison says, a sheila but the bloody Sydney Opera House! have you built any new structures lately? lol I kid...

seriously, I have a suggestion for your next tourism ad - the INSIDE of the Opera House... I've never seen it... always the outside...

Evil Anne McFlint said...

Ah crap. Does this mean I have to change my name? Bollocks!

Blue said...

THe reason we show the outside is because its different from every other building. The inside is pretty dull - just like every other opera house. Lots of red brocade & velvet, bit like a bordello now I think on it :-)

ardlair said...

it's all over

http://news.bbc.co.uk/1/hi/world/asia-pacific/4819022.stm